Insights · Field notes from active engagements

We publish rarely. When we do, it's because it matters.

Insights are written from inside live engagements, not from desk research. They are released when they generalise without breaking confidence.

Latest · § 01

N° 001

April 2026

8 min read

Field note · Commercial

Why GCC procurement breaks Western SaaS pricing.

Quarterly subscriptions, seat-based tiers, and self-serve trials are designed against assumptions that do not hold here. The path to revenue is shaped by how decisions are made, not by how the product is sold elsewhere.

Innovasia

Read

§ 02

Memo archive

Internal memos from active engagements. Shared with clients under separate cover.

Index7 memos · NDA

M-024

Anchor port operator pilot — outcome and lessons

Apr 2026

NDA

M-023

Channel-led entry: SI partner shortlisting in UAE

Mar 2026

NDA

M-022

JV vehicle vs agency vs incorporation — KSA decision tree

Mar 2026

NDA

M-021

Heat-and-dust adaptation: industrial robotics field notes

Feb 2026

NDA

M-020

Regulatory pathway memo — UAE health system

Jan 2026

NDA

M-019

GCC procurement primer — channel vs direct

Jan 2026

NDA

M-018

Engagement structure: monthly retainer vs scoped lane

Dec 2025

NDA

Specific memos are released to active clients as part of an engagement. Anonymised patterns and lessons are written up periodically as field notes when they generalise without breaking confidence.

We don't publish often. We do answer briefs quickly.

Start an Opportunity Review →